Fashion Retail: Weathering the COVID-19 storm through Innovation

Photo by Herry Sutanto on Unsplash

Every firm will reach its strategic inflection point soon and those lacking agility to transform with the fast-changing context are bound to perish.

Photo by Christian Wiediger on Unsplash

However, the normalcy seems a distant dream and we will rather witness the much talked about “new normal”.

4 Ps of Innovation

One of the narratives which is likely emerging after this pandemic is the fall of fast fashion.

And not just that, with the process becoming complex confluence of men and machine; new age managers need to be more of a program manager rather than the manager of hierarchies.

In the age of social media, the customer segment has reduced to an individual.



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Abhinav Daharwal

A data driven, retail consultant. Whimsical & Witty writer. Digital and Future technology enthusiast.